Maureen BalentSVP, Director of Benefits
Fifth Third Bancorp
Maureen Balent serves as Senior Vice President, Director of Benefits. As the Director of Benefits, Maureen is responsible for all benefits programs for 19,000 employees including strategy, design, implementation and administration of programs. This includes health, welfare, retirement, wellness and other plans contributing to the Bank’s competitive advantage in attracting and retaining employees as an Employer of Choice. Maureen brings more than 24 years of benefits experience to her role as Director of Benefits. She began her career as a National Account Manager for Humana before joining Macy’s as Senior Manager, Health Plans. Maureen spent 10 years as the Director of Health Plans and Benefits Marketing with Macy’s before joining the Bank in 2014.
Join a fireside chat with Fifth Third Bank Senior Vice President Maureen Balent and Ayco Senior Vice President Eric Gordon as they discuss Fifth Third as a case study in adding a financial planning pillar to their employee benefits offerings. Learn about the advantages for both employees and shareholders and come away with actionable advice on getting senior management buy-in, funding, incentives, how to approach integration with other programs, what data can tell you about the true financial wellness of your population, and how to use engagement strategies for the most ROI.